1. Traditional vs. Lifestyle and Photojournalistic/Documentary
- Traditional Photography includes taking pictures in a more standard or conventional way. This is where the photographer stays true to the initial request of the clients. Not necessarily adding any flares or any “out of the box” creativity. The pictures are usually ritualistic and normal, so to speak. Much personality is not required. It is more about the client being able to follow the directive of the photographer as to where to look, when to smile or not to smile etc.
- Lifestyle Photography is usually a depiction of people/portrait artistically captured to showcase life events or milestones. The photographer will document the event in a way that captivates the viewing audience, allows them to be drawn in to the very heart of the moment and at the same time finding something in the picture that is relatable. This type of photography comes with more artistic shots that tell the story in a very creative way. The photographer captures the emotions and the personality of the clients during this type of shoot ranging from somber to fun. The results will digitally express or document the story being told.
2. Photographer & Client Chemistry
- There is a point in the conversation where you just know that he or she is the one. After asking a series of questions and looking at a number of products, you should feel secure in allowing your photographer to shoot your event. During the initial conversation, you are able to see whether or not you will be able to take directions from your photographer or give directions to your photographer. If you have to give directions to your photographer, he or she is most likely not the photographer for you. Trust is an important factor in Photographer/Client relationship. Once trust is established, this allows the photographer the room to artistically shoot the event without inhibition and it also provides the client with a level of confidence and assurance that they made the right choice.
3. How long has the photographer been shooting and what type of projects
- A photographer with longevity comes with more expertise, knowledge and understanding regarding the nature of the business. With years of shooting, training, practice, and lots of trial and error, you can rest assure that you are not just hiring a person with a camera, but a person that has put in the work and will provide you with quality products.
- The type of projects under the belt of the photographer should reflect the brand of the company. The projects that the photographer takes on play a huge part in the final products that the photographer will present to the client. Quality projects produce quality products.
4. Is there a lot of content on the photographer outside of their webpage?
- Consistency is one of the keys when researching a photographer. Marketing tools include more than just a website in today’s world. Content outside of a webpage should also include social media forums such as Instagram, Facebook, and LinkedIn etc. The social media handles should all reflect the same message, the same quality of work and the same products. Consistency reflects stability, accuracy and uniformity.
- After reviewing the contents of the website and all the Social Media forums, then you are able to effectively determine if that photographer matches with your vision and/or style you are looking for.
5. Licensed and Insured
- It is important that your photographer is licensed and insured due to the fact that this is a requirement for some venues. This protects the photographer as well as the client. Insurance offers a little more piece of mind for everyone involved.
6. A la carte Products
- Offering A la carte products is beneficial to clients. There are some clients who prefer pre-packages while others prefer options. Photography a la carte service provides options such as Wedding Albums, DVD Cases, Enlargements, Canvas, Prints, etc…